Our founder and President, Monty Rainey, wrote the book on Revenue Management for self storage. Literally. His ebook written in 2005, has been the foundation for virtually every large operator in the U.S. The difference being, the REITs took the information and created their own in-house software. We see many flaws with this as software can only do so much based on the information written into the program.
This does not account for the uniqueness of each individual property.
Two identical properties across the city from each other have different demographics and simply cannot have efficiently managed revenue management if the same approach is taken for both facilities. That’s why at S-Qubed, we still go through the painstaking efforts of manually inputting the components of revenue management for each facility. The results are staggering. While REITs strive to show their investors 6% year-over-year revenue growth, our mature properties average over 12.8% annual revenue growth.
